The TV Upfronts Guide: What Brands Should Advertise to Niche TV Audiences – TV[R]EV
May is no ordinary month in the North American Television industry. It’s the month of upfronts – where major marketers/advertisers buy commercial airtime months in advance, or “upfront”, from the nation’s largest broadcasters. Held each year in NYC, the upfronts are when broadcast networks announce their fall schedules, launch dates, and new programming, while entertaining network execs, the press, and major advertisers with glamourous events and after-parties.
Sourced through Scoop.it from: tvrev.com